Winner of the IEA 2018 Award. The Robert chatbot brought a record number of people in for an interview in the highly competitive environment of the Liberec Region.

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  • Problem

    Due to a shortage of Manufacturing Operators and Warehousemen, our client wanted help with creating an employer brand, and with recruitment for these specific positions within the Liberec Region. Given the unsatisfactory situation on the labour market in this region, and the intense competition among companies in the same field, the client was ready to reach for completely new technologies and procedures. They were also looking to save precious time for their already busy HR department.

  • Our solution

    The first step was to prepare a communication tree with regard to the target group, and deploy the chatbot in Messenger. The chatbot was named Robert, after a real-life HR recruiter at Knorr-Bremse. Next, we started building the company’s employer brand through Facebook campaigns focused on the Liberec Region. The campaigns led people directly to the chatbot, which allowed us to establish contact with potential candidates for the positions of Manufacturing Operator and Warehouseman. The chatbot conducted a basic pre-selection process, thus saving the HR Department a lot of work. Thanks to the chatbot’s success with the Operator and Warehouseman positions, we added the position of Technologist and Electromechanics the following months

2 months

people communicated with the chatbot
people were pre-selected by the chatbot
people interviewed
people were employed immediately
people to be employed later
in price per relevant candidate profile

Where are we now

With Knorr-Bremse, we won the 2018 Internet Effectiveness Award thanks to the fact that the Robert chatbot brought in a record number of people for an interview in the highly competitive environment of the Liberec Region. In addition, we manage and develop the chatbot, and the Facebook recruitment campaign for blue-collar and tech positions. We report data from the chatbot to the client in real time, and based on that data, we continue to make improvements to the individual chatbots’ communication trees.

What they’ve said about us

The Robert chatbot helped us with communication and pre-selection of manufacturing employees. In the past, we were only using job ads. Which, in the highly competitive environment of the Liberec Region, just wasn’t cutting it in the long term. We are 100% happy with our chatbots and we are expanding their capabilities for THP positions.Robert Soukup, HR Recruiter @ Knorr-Bremse

In just 2 months, the chatbot brought us 71 candidates for the positions of Manufacturing Operator, Warehouseman and Forklift Driver. We invited 55 of them for an interview. We employed 7 of them on a full-time basis, and the others are in the selection process. We will present these results to our mother company in Germany and promote the use of chatbots beyond our borders. Jana Tvrzníková, HR Business Partner @ Knorr-Bremse

What we’re planning next

We plan on further developing Robert for the recruitment of people on another strategic positions in the Liberec Region and for collecting instant feedback on employee benefits and satisfaction. At the same time, we intend to use chatbots in internal communication and internal processes for manufacturing plants in Hungary and Germany

About Knorr-Bremese

The Knorr-Bremse Group, with headquarters in Munich, is the world’s leading manufacturer of braking systems for rail and commercial vehicles. As a technological pioneer, Knorr-Bremse has been active in the development, manufacture, sales and service of modern braking systems for over 110 years. In 2017, the group’s revenue reached EUR 6.15 billion (IFRS) and they employed around 28,000 people around the world.

In the form of all of their afore-mentioned products, Knorr-Bremse makes a significant contribution to driving safety, both in road and railway transportation.

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