Remoska is a traditional Czech portable oven with more than 50 years of history. The Remoska management is constantly looking for ways to innovate the oven for the 21st century, so that it is still able to stand up to its foreign competition and maintain its place in not only Czech cuisine and culture. Technological research is carried out by the University of Hradec Králové (UHK), which needed to obtain information from the focus groups in a very short period of time and use it in the following research and development.
In cooperation with University of Hradec Králové and Remoska, in only 7 days, we have deployed a survey chatbot in a nationwide Facebook and Instagram campaign to gather information, experience and thoughts, needed to further innovate this portable oven. In order to reach the focus group, Facebook Messenger was selected as the communication channel. To increase the completion rate, the chatbot gives users a chance to win the latest model of Remoska for their answers. After 1 month, over 3,000 people communicated with the chatbot, 62% of them finished the whole 35 question survey.
Remoska’s portable ovens of the same name brought up 3 generations of chefs worldwide, but you won’t read about them in the newspapers. Remoska has been dazzling with its culinary delights for already 60 years and became a part of the Czech culture and cuisine. Now Remoska has to battle its mostly foreign competition and prove it is worthy of Kitchen 4.0 with new modifications & enhancements.