Despite the fact that there are already 5.7 million people on social media in the Czech Republic, companies still underestimate the professional administration of their profiles. It is often not clear how to take care of social media, who should take care of them, how much money to ask, how much time to spend, etc. In the Czech Republic, where social media are very young, there was no accurate data and information. With Eliška Vyhnánková, one of the greatest personalities in this field, we decided to find the answer to these questions right at the source.
Eliška’s chatbot named Pepa was deployed on Facebook Messenger to reach the right people at a place they know the best. To gather crucial information on respondents’ jobs, habits, their usage of social media and more field related topics, Pepa walked them through an entertaining and relaxed survey. More than 1,000 users have shared information, that most of them wouldn’t consider casually sharing. With a record average conversation duration of 19 minutes and 56% completion rate, chatbot Pepa became the most valuable asset to this survey.
About Eliška Vyhnánková
For nine years now, Eliška has been helping companies and individuals change their social networks for the better. She offers complex but also beginner friendly trainings, consultation and has founded and led Social Media Academy, a semestral project for social media specialists, for the past 4 years. She is the co-author of the book bestseller Jak na sítě.