Panasonic Automotive Systems Czech in Pardubice produces millions of automotive parts every year. In the Czech Republic, they used to search for new employees via traditional hiring channels – especially job portals, billboards and leaflets. However, they also decided to address the shortage of workers by reaching out to other Eastern European countries – Serbia and Ukraine. Addressing a large number of local candidates, obtaining comprehensive information from them and inviting them for an interview in Belgrade and Kiev was a job created for chatbots and targeted social media campaigns.
In response to the client’s needs, we have established long-term cooperation on various digital solutions. For the recruitment of workers from Serbia and Ukraine, we deployed chatbots in corresponding languages and supported them with two recruitment campaigns on social media, flooding the chatbot with thousands of users and winning 3 awards in categories of Automation, Machine Learning and Artificial Intelligence. The chatbot is able to create a comprehensive CV profile of candidates from their previous answers, invite them for an interview in their country and thus prepare the ground for the relocation to the Czech Republic.
Thanks to our cooperation since 2018, we know the client’s requirements and needs well and can provide a long-term support in the field of recruitment, implementation of chatbots and campaigns for the Czech Republic and Eastern European countries. We are preparing another renewal of campaigns for the recruitment of foreign workers and its support in the Czech Republic.
About Panasonic Automotive
Panasonic Corporation is an international corporation with Japan roots. Panasonic Automotive Systems Czech was founded in 2001 and is based in Staré Čívice near Pardubice. It is one of the main manufacturing companies in the region and thanks to quality work of approximately 1,800 employees, it produces around 3,330,000 products for automotive a year with a turnover of 1B USD.